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World-class valuation specialists. Customized solutions. Objective methodologies. That’s Embark.

Understand true value to make better decisions and move your organization forward.

Deep expertise for complex scenarios

From M&A to tax to other changing market conditions, we have the specialized knowledge to navigate even the most intricate valuation challenges.

The best of their best

We handpick the best people from the firms you already know: Big 4 CPAs, industry experts, and proven valuation specialists with decades of experience.

Premium without the premium

You can't afford to get subpar consulting work. With Embark, you'll get world-class, A-list consultants at boutique firm prices.

Strategic and tactical

Our process doesn’t end with a wave goodbye and an unintelligible valuation. As true partners, we’re with you every step of the way, ensuring we completely meet your needs.

Happy consultants make happy clients

People do their best work when they’re happy. That’s why we’ve created the absolute best workplace for consultants. No wonder our NPS is over 70% higher than the industry average.

Precise, proven methodologies combined with elite accounting know-how.

The expert services you need to navigate complex valuation needs with confidence.

Business Combinations / Purchase Price Allocation

Know the true value of assets and liabilities for M&A. Our detailed analysis ensures accurate valuations and informed financial reporting.

Goodwill & Long-Lived Asset Impairment

Protect your balance sheet as we assess potential impairment, ensuring compliance with accounting standards and minimizing negative financial impacts.

Private Equity Portfolio Valuation

Get reliable valuations to support investment decisions with accurate, timely valuations of your portfolio companies for informed reporting and strategic planning.

Fair Value Measurements

Meet reporting requirements without breaking a sweat. We determine fair value for various assets, liabilities, and financial instruments, ensuring GAAP compliance.

Accounting & Reporting

Deep technical accounting expertise means we take the right standards and regulations into account, resulting in more reliable and defensible valuation figures.

Fresh Start Accounting (Restructuring / Bankruptcy Valuation)

Get a clear picture during restructuring with our valuations to support negotiations, financial reporting, and the determination of stakeholder interests.

Financial Securities & Compensation

Value complex securities and compensation plans accurately with specialized expertise to handle these valuations, ensuring transparency and compliance.

Tax Valuation

Minimize tax liabilities and optimize reporting. We provide expert valuations for tax planning, compliance with IRS regulations, and minimizing disputes.

Economic Modeling

Start using expert economic models for forecasting, scenario analysis, and strategic planning to generate the data & insights you’ll need to make better decisions.


Featured Case Studies


Through a combination of organic growth and key acquisitions, Solo experienced explosive growth in a short amount of time, making an IPO the next logical move. But with a tight timeline and a lean internal finance team, achieving their public listing goals seemed daunting, so they turned to Embark's team of IPO and accounting specialists for help...

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Featured Case Studies


Praetorian wanted to make a strong impression on potential investors, but its financials needed some polish to inspire confidence for equity funding. That's where Embark enters, ready, willing, and able to address critical accounting and finance needs, paving the way for funding success.

Get the ideal balance of technical expertise and fanatical client hospitality.

Will Carroll

Valuation Practice Leader

John Erickson

Managing Director

Expert teams of ex-Big 4 CPAs, industry veterans, and elite consultants driving your business forward. That’s Embark.


What We Do

Our clients are happy. We’re happy. Everybody’s happy.

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We have had great experience with highly competent people in all projects we have engaged them for. In my experience the competence of the folks has been hard to replicate consistently with other companies. 

Melanie Merritt, Corporate Controller of Helmerich & Payne, Inc.

The team is on top of it. They have been understanding and flexible with pricing and timing the engagement. The team, at all levels, is very competent in regards to the project. They stay in constant communication and engage us in a very personal yet professional manner.

Terry Nwosuocha, CPA - Senior Director of Financial Reporting & Accounting of SecurityScorecard

Amazing supportive attitude supported by a deep and broad knowledge and skill. Our requirement is always 1000% fulfilled by Embark team.

Bruce Suzuki, Lyseon North America Inc. (LNAI)

Embark sends the best people, so much so that it makes us think that these people grow on trees. We know they don't and we are grateful for all Embark does for our team.

Brandon Walls, CPA - Vice President, Controller of Ashford Hospitality Trust

Valuation resources

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Goodwill Impairment Testing Guide, Examples, & Accounting Tips

Goodwill impairment is one of those accounting terms that's more bark than bite. Sure, some of the confusion around the guidance is valid. After all, goodwill itself isn't the type of asset that you can really sink your teeth into like a good ol' fashioned widget-making machine or stacks of cash.

When to Engage with a Valuation Services Provider

Valuation services never go out of style. No matter what's going on in an industry, or even the economy as a whole, there will always be a demand for valuations. But those demands can change over time so, like the accounting and finance worlds themselves, valuation services are perpetually evolving.

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About us

We solve complex problems for finance functions with brilliant, amazing people that love what they do. 

Join the Embark team

Want to know the secret behind our success? It's our people. Talent, pure and simple.

Explore our resources

Industry-leading resources built to educate, problem-solve, and stir up new ideas.

Reach out to Embark

Get in touch with Embark to find out how we can help.

Tell us what you need help with

All Embark solutions begin with a conversation. Fill out this form and one of our experts will follow up with a call. We can then better understand your needs and craft the right solution for your organization.

Text with a real person

Every Embark solution starts with a conversation. An experienced consultant is ready to text. Really.